The world went on lockdown, people stayed in, ‘virtual events’ became a thing… without requiring audience to travel and physically show up.
As you can imagine, it was an absolute gold rush.
Everybody started doing challenges, virtual workshops, webinars...
Today, we're seeing a shift YET AGAIN.
Fast-forward 2.5 years and, as you already know, challenges, webinars, virtual events have become so overused and abused, the mere name “webinar” is a dirty word in almost any niche.
Show up rates which used to be an all time high in 2020 is now at an all time LOW.